Kenneth Wendeln. Lecture 01: Course Introduction, 'Free Enterprise', & Economic Systems Lecture 02: Global Business in a Global Economy Lecture 03: Business Forms: Sole Proprietorships and Partnerships Lecture 04: Business Forms: Corporations and Limited Liability Companies Lecture 05: Entrepreneurship and Small Business Lecture 06: The Management Process Lecture 07: Managerial Issues: Directing, Decision Making, and Business Teams Lecture 08: Organizational Issues & Styles: Legal, Ethical, & Culture Lecture 09: Accounting: 'Keeping Score', an Introduction Lecture 10: Accounting: 'The Rules', Accounting Environment Lecture 11: Accounting: 'The Financial Statements' Lecture 12: Finance: Financial Markets and Institutions Lecture 13: Finance: Financial Management, Analysis & Ratios Lecture 14: Marketing Introduction: Utility Values & Exchange, Customers & Markets Lecture 15: Marketing Mix, The Product: Life-Cycle, Product Development, Branding, Packaging & Labeling Lecture 16: Marketing Mix, Price & Place: Supply & Demand, Breakeven, Pricing Strategy & Methods, Channels of Distribution Lecture 17: Marketing Mix, Promotion: Advertising, Promotion, Personal Selling & Public Relations Lecture 18: Marketing Strategy: Strategy Implementation, Customer Satisfaction Lecture 19: Summary and Review